SaaS: Agile, Marketing, & the Wheel of Death

SaaS: Agile, Marketing, & the Wheel of Death

0 0 10 anni fa
if you are a SaaS or cloud services provider and you think marketing in the on-demand world is just the software business as usual - you have a few surprises coming.

Agile methodologies are often (and I believe should be) used in SaaS development. The practices and the irregular drip of new features and enhancements go well together in the on-demand world. But for marketing, if you're not prepared for it - it can become a constant din of new features you suddenly have to consider in your ... Maggiori informazioni

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